BROM – Part 2

Business Runs Out of Money – Part 2…

Attention: Business Owners

If your business misses performing Steps 1; Customer Development Interviews, 2, & 3 of the “work” mentioned in My Business Ran Out of Money – Part 1 of this series, you as a business owner will need to consider business abandonment or starting over.

To get you started, I offer you below a download gift: a FREE Customer Development Interview Worksheet (for limited time) 7 Specific Steps To Knowing Exactly What Your Customers Want…that I use when qualifying and conducting interviews in customer development.

As most of us have personally experienced the harsh lesson learned, it takes just as much time, effort and money to build a failed business as you put into building a successful business.

Thankfully, we also found out – it’s not too late.

Doing the work in step1, then step 2 to add SMART goals, Specific – Measurable – Action – Relevant – Time Bound with step3 Measures to Evaluate and Revise all being a part of your plan makes for a solid foundation to build and make money in a successful business.

What you want to find out from Customer Interviews…

  • If you’re audience has bought services/products before like yours
  • What they liked about the service
  • What they didnt like
  • Was anyone else involved in the purchase
  • If they have not bought services/products like yours before ask – What would be the impact if you had X?

Questions, such as these, asked during customer development interviews will help you grasp the customers world view from their perspective of what they want, must have and don’t need in their business versus you trying to give them what you think they want.

You are sure to run out of money fast trying to sell something no one wants to buy.

But you don’t have to do this alone 

Before you do anything else and for a full outline of questions to ask – READ THIS!…

I was able to discover a brand new niche within 15 minutes by asking the questions outlined on my customer development worksheet.

An entire additional niche with several new revenue streams, to my main business discovered while driving in a car, asking the questions outlined, in 15 minutes. <<– Hence, the reason I wanted to share the download for free. However, in order to get people to take action, I am doing free for limited time only.

UPDATE:  Since doing the original interview while riding in a car with a new acquaintance, using Customer Development Interview Worksheet, – I was able to move the real estate investor to a strategy session with me and into my customer funnel.

Just as important: Huge Value Add – I was able to take Must Haves, Nice to Haves, Don’t Need & Pain Level questions I asked and responses he gave me during the interview and insert them into our Strategy Session — Can you say leverage?

Although FREE for download now, this worksheet represents lifetime value of a customer to your business. So take 7 Specific Steps To Knowing Exactly What Your Customers Want while it is being offered free (for limited time) and use it to increase your business.

You may use 7 Specific Steps To Knowing Exactly What Your Customers Want for your personal use to TAKE ACTION on Step 1 – Customer Development Interviews.

To download: Enter your name, email and create a password below. Make sure to check your email for the confirmation giving us permission to send you information. You will then receive your log in details to access this and other valuable free goodies.

Bonus: Exclusive Membership Access to Valuable Business Owner Training

Thank you for reading and joining in, if you choose to, on the conversation. Your input and perspective is important.  Your comments and thoughts can influence someone you may or may never meet, but you will leave a mark and have an impact in giving others well rounded insight on improving their business.

Committed to You Multiplying Business,

Roberta Eastman

Be sure to catch Part 3 – Subscribe to Roberta Eastman RSS feed to ensure you don’t miss anything.

p.s. Part 3 – SMART Goals…

The contents of this article and/or infographic may be copied, reproduced, and freely distributed for all nonprofit purposes without the consent of the author as long as the author’s name and contact information are included. Example: “Reproduced with permission from Roberta Eastman Enterprise. Email info@robertaeastman (dot) com with questions or to request to receive additional business office management and support training.


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About Roberta Eastman

Roberta Eastman specializes in Janitorial Management Franchisors, and Growing Business Owners training their Business Office Manager and Support to Be High-Performers, Without Them Being Tied to the Business Owners Hip


  1. Hey would you mind letting me know which hosting company you’re working with? I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a lot faster then most. Can you recommend a good internet hosting provider at a fair price? Many thanks, I appreciate it!

    • Hi There,

      Sorry dont have your name. Thanks for visiting. I’m glad the site is loading well for you, that’s important for any site.

      You can use Go Daddy or Blue Host or Name Cheap.

      Those are all pretty popular and do a good job.

      Hope this helps,

  2. Hi Roberta,

    Thanks for sharing your ideas and advice on this topic. I learn lots of information.

    Lorii Abela

    • Hi Lorii,

      Thank you for visiting, your comment and learning. I appreciate you taking time out to comment and share the articles are helpful to you. Keep your eye out, SMART Goals – My Business Ran Out of Money Part 3 comes out this week.

      You will be able to quickly gain direction on anything you want to achieve with SMART Goals.

      Look forward to connecting with you further.


      p.s. I’m doing an interview at month’s end you may be interested in.

      There will be a free audio from the interview – 3 Steps To Move You To Accomplishing What’s Most Important to You Click Here for Early Bird Registration.

      Feel free to register for free!

  3. Hey Roberta,
    Love the info graphic. That’s really cool! Glad to be introduced to your work. 🙂

    Jody England
    Business Intuition Coach

    • Jody

      Thank you for visiting. Please download the info graphic for your use.

      Enjoy your business name. It connects with a workbook I use called “Wake Up People.”

      I look forward to building on our connection to see if the workbook would be of any help to you.

      Additional Info graphics will be posted & coming your way

      Again thank you for taking energy to share via comment!

  4. Roberta,

    Thank you so much for your helpful advice and for the interviewing tool, telephone self-assessment, and infographic. Your site made it very easy to sign up to be part of your tribe: I look forward to getting to know you better.

    Peggy Lusk, CPA
    Abundance by Design
    Get your free report: “The Relationship Between Time and Money”

    • Peggy,

      I appreciate you “Taking Action” to download the items!

      It is my pleasure to provide resources especially to others whom want to connect, lead, teach, learn and share as much as I do.

      Please lets connect further, as we’re in some of the same circles (EIA as an example).

      Thank you for sharing your action that inspires the rest of us to do the same!

  5. Hi Roberta,

    You made an excellent point about customer interviews – it’s crucial to talk with and actually get to know our prospective customer. Find out their hot button topics and the things that concern them.

    That way we can fulfill that need.

    Great tips! Thanks for sharing.


    • Hi Christine,

      What amazes me most when doing the customer development interviews is a natural lead to immediate honing in of “CORE” importance to the customer.

      Thus far, customer development interviews have been the fastest way to accomplish this. Which in turn gains incredible insight that you just cant get anywhere else.

      Thanks for sharing your perspective!


  6. SMART is the way too go! Great way to organize your life and your business. 🙂

    – Josie McHale

    • Hi Josie,

      The part of your comment “Great way to organize your life” made me laugh. Because…

      my husband laughingly tells people, “When you live with Roberta, you live a very prioritized life.”

      I’ll have to tell him it must be those SMART goals.

      Thank you for reminding us, it’s not all about business & for making me smile.


  7. Of course, what a fantastic website and educative posts, I will bookmark your blog.Have an awsome day!

    • Hi there?

      Im sorry I dont know your name. Please feel free when you revisit to introduce yourself. I look forward to building on our relationship further.

      I’m humbled you would consider bookmarking my blog. Please do visit often and share your insights. They are valuable!

      Take Care & Thank You for sharing your impression of our advice.

  8. I’m really glad the answer to the question wasn’t just “Game Over.” I’m busy reading the material now!

    Pamela Parker
    Attorney, licensed in Texas, caring all over the place

    • Hi Pam,

      I’m really glad the answer to the question wasn’t just “Game Over.” <<--- That is to funny : )) I didnt think about it until you said that, but that could have been the answer huh? Thank you for your awareness & putting a smile on my face thinking about it! Roberta

  9. I too, have used SMART goals in my business. It is crucial to have them otherwise you will become complacent and nothing gets done. Been there done that!
    Keep up the good work
    owner of HomePartyPlan
    “Where it’s not just about the destination, it’s the journey to get There”

    • Hi Jody,

      I too, have so been there and done that.

      If you’ve seen “Is Accountability a Priority” post here on the blog. You’ll see how I got out of the complacent, been there – done that mode.

      I will soon be expanding on that post to share exactly what/how I’ve done to use my ARC = Accountability/Responsibility/Commitment in increasing my getting what’s important done productivity by 82%.

      So thank you for reminding me, the expanded “ARC” post is important to help people not get complacent!

      Look forward to connecting with you further,

  10. Only wanna tell that this is extremely helpful, Thanks for taking your time to write this.

    • Hi There?

      Im sorry I dont know your name.

      Im grateful you found the information helpful. It’s my pleasure to write. (sometimes longer than it should be) : ))

      Thank you – your commenting is valuable!

      Please visit often and feel free to introduce yourself. I look forward to getting to know you further

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